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Thursday, February 10, 2011
7:01 PM | Posted by Maureen | | Edit Post
Yeah, run away. Go ahead! But someday…you’ll have to face this monster and figure out how you’re going to master it. Even if you are seen as the messiah of some massive New York publisher, you’re gonna have to speak for yourself at some point!
Bwah ha ha!
Think about it. Think about how you’re going to connect to your readers, find them, attract them, flirt with them and seduce them. Sure, your book will hopefully do the bulk of the work, and if you’re extraordinarily lucky, your Madison Avenue contract will give you some help with all of this. But probably not.
So, consider carefully…do you know who will be interested in hearing about you and your brilliant work? Have you considered the demographics of your reader? How old are they? What do they like to do? Where do they hang out? Why will they want to read your book?
Hee, hee. Sweating yet?
My local RWA had a woman who specialized in marketing for women business owners at our Saturday meeting. (Casey is working on packages specific to authors at the moment, when you’re ready for some professional help, I have her business card.) She talked about the different aspects of social media and how to use them to talk to you reader. Got a lot of people in my local really thinking about their audience. And freaking out. (And me seriously considering how to fit her into my budget!)
Are your readers Twitter people? Are they Facebook aficionados? Blog lurkers? Bloggers themselves? Do they read book reviews? Magazines? Listen to podcasts? Attend pirate festivals? Like to sew? Costume?
I’m also taking a class on podcasting but doing terrible at it. I’m just not tech savvy enough to understand the software and how to use it so I’m pretty much lurking. I need someone to SHOW me. But I’m getting a lot out of the research into what a podcast is and how it’s used and… WHO I want to reach. (Didn’t help that I was at Mom’s the first week and the class started on my release day. And my husband, who is my tech support, was uncomfortable with all the free ware stuff and what it would do to my computer. Sigh.)
All in all, authors do need to know this stuff. It can make a difference between a publisher looking at you seriously and moving onto the next one. Unless you are the next messiah. Then it really won’t matter and you’ll be one of the lucky few who actually has a marketing budget. From your publisher. YOU should have a marketing budget regardless.
You’ll probably need to have a website in place. Have an online identity that people recognize. And have some idea where your readers hang out. What they want and how they will find you.
I made a list: My audience is babyboomers. Females. Possibly self-employed or near retirement, mid level income, artistic/crafts oriented. Self-sufficient. Some college, perhaps a lot of college. Coasties, east and west, maybe larger city dwellers in the heartland. Health, physically active and passionately interested in sex. They don’t believe in growing too old for anything. Are open-minded, see the world as a safe place…
My list goes on and on…
So, here is what I want you to consider today… And I know it’s Friday, so don’t sweat this too hard. Think about it as fun!
When you meet your reader…what will they look like? Where will they live? What do they believe in spiritually? Where do they hang out? How do they hear about your books? How do they contact you? How do you touch them? (Get yer mind outta the gutter!)
Readers? How do you want to be touched? (Yeah, you, too. Outta that gutter!) Where do you find your authors? Where do you hang out? You want to e-mail the authors you like, write them via publishers, meet them at cons? Enter their contests? Chat with them on Facebook? Follow them on Twitter?
Come on, help out us budding authors!
Labels: Loader's Logic (2nd Chance)